MMV. This is the dude who started it all. Malcolm started working in the warehouse at No Fear when he was 15 and it all went up from there. Malcolm knows the action sports industry like the back of his hand, and has over 20 years of classic stories to show for it. He has helped build brands like No Fear and Alpine Stars and in 2001 was sparked with the idea to start his own brand. He immediately turned to two of his best friends, Travis Pastrana and Ryan Sheckler, and the brand was born. Fast forward 12 years through many samples, new family members, and a ton of learning experiences and you have Ethika today – The most comfortable, stylish, and form fitting underwear out there. We think it’s time for a change.