GC Department Academic Programs Student Resources Student Galleries Home
 
#
# Programs of Study Class Schedules
Degrees and Certificates
Proficiency Certificates
Class Schedules
Online Classes
Regional Occupational Program (ROP)
Class Schedules
Back to Academic Programs
Graphic Communications Home

 

E-Marketing
A.A. Degree Major or Certificate of Achievement

This program combines business skills in marketing and advertising with technical skills in web design and digital media production. Students will gain a working knowledge of Web 2.0 techniques used in e-marketing such as digital media design, search engine optimization, social networking, and other methods of creating digital content for driving website traffic.

Program Requirements
BUS 155 Marketing 3
or
IBUS 105 International Marketing 3
BUS 150 Advertising 3
BUS 157 E-Commerce 3
BUS 205 Business Writing 3
GCIP 140 Digital Imaging/Photoshop I 4
GCMW 177 Search Engine Optimization (SEO) for Web Design 4
GCMW 204 Motion Graphics for Multimedia 4
Electives (Select 6 Units)
BUS 105 Bookkeeping Fundamentals 4
and
BUS 105L Bookkeeping Electronic Spreadsheet Lab 0.5
BUS 125 Business English 3
BMGT 105 Small Business Management 3
BUS 117 Legal Environment of Business 3
BUS 140 Selling for Business 3
BUS 145 /FASH 125 Retailing/Promotion 3
BUS 185 Powerpoint for Business 1
BUS 190 Internet for Business 1
GCIP 141 Digital Imaging/Photoshop II 4
or
GCIP 240 Digital Imaging/Photoshop III 4
GCMW 106 Multimedia for Social Networking 4
GCMW 120 Designing for the Social Web 4
GCMW 140 Web Graphics 4
GCMW 165 Digital Video Design 4
GCMW 205 Digital Video for Multimedia 4
CSIT 70 Web 2.0 - The Web's Edge 3

Total units 30

Palomar College 2014-2015 Catalog

Palomar College Home Link
Palomar College Search Palomar College Site Index Palomar College Directory Palomar College Help Palomar College Home
Palomar College Graphic Communications
1140 West Mission Road • San Marcos, CA 92069
760.744.1150 ext. 2452
graphics@palomar.edu
Copyright© 2007 All Rights Reserved