Monthly Archives: April 2014

BUS 152 – Social Media for Business – a NEW Class for Fall 2014

socialmediabookNew for Fall 2014, the Business Administration Department at Palomar College is offering a new course, BUS 152 РSocial Media for Business.  This course will explore social media use from a business perspective. Students will learn how to develop a social media strategy to promote a business, build strong customer relationships, and coordinate a common message across multiple channels. Strategic and tactical review of the major social networking platforms will be reviewed in order to drive business goals and create a personal brand online. Join your instructor Mary Cassoni for this hybrid course on Thursday afternoons from 4:30 to 6:30 pm Рone day a week live and the remainder online.