Here is the new book I will use for Fall 2013 (and beyond) in BUS 150 – Advertising. I LOVE this book because it is LIGHT on academics and HEAVY on practical approaches to creativity, regardless of media.  It has a great section on Internet Marketing, Google, and Social Media.  Finally – I have found the perfect book!  And thank goodness I had a good amount of time in Palm Desert to truly read, digest, and consider it.