BUS 152 – Social Media for Business – NEW Fall 2014!

New forsocial media book Fall 2014, BUS 152 – Social Media for Business will explore and use social media from a business perspective.

This class will help you to develop a social media strategy to promote a business, build strong customer relationships, and coordinate a common message across multiple channels. Strategic and tactical review of the major social networking platforms will be reviewed in order to drive business goals and create a personal brand online.

This 12-week, late start  (9/4/14 to 11/20/14),  hybrid class will meet once a week on Thursday afternoons from 4:30 pm to 6:20 pm in MD 332. Additional coursework will be conducted online through Blackboard.

Instructocassoni_maryr:  Mary J. Cassoni
I have been teaching at Palomar College for ~10 years.  My passions are Advertising, Marketing, and all things digital and social.  In Spring 2013, I completed a Sabbatical in Digital Marketing and Social Media with the intent of creating this course. I hope you’ll join me this Fall in BUS 152!

Click here to register for Fall 2014!


The Student Learning Outcome for BUS 152 is:

Students will be able to create a social media strategy and tactics that drive engagement in both the primary and secondary social networks.


6 Responses to BUS 152 – Social Media for Business – NEW Fall 2014!

  1. Pingback: The ALS Ice Bucket Challenge - Mary Cassoni's Site

  2. Hello, I am trying to enroll in the bus 152 class but it’s not letting me. There is one seat left and I want it! Please help!
    Roger Al-Chaikh 010301847

  3. Ramon — this class is a requirement or elective for the E-Marketing degree through Business Administration and it will be a requirement for a new Social Media certificate (which is launching next year)

  4. Does this class count towards any degree?

  5. Pingback: Mary Cassoni's Site

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