New for Fall 2014, BUS 152 – Social Media for Business will explore and use social media from a business perspective.
This class will help you to develop a social media strategy to promote a business, build strong customer relationships, and coordinate a common message across multiple channels. Strategic and tactical review of the major social networking platforms will be reviewed in order to drive business goals and create a personal brand online.
This 12-week, late start (9/4/14 to 11/20/14), hybrid class will meet once a week on Thursday afternoons from 4:30 pm to 6:20 pm in MD 332. Additional coursework will be conducted online through Blackboard.
Instructor: Mary J. Cassoni
I have been teaching at Palomar College for ~10 years. My passions are Advertising, Marketing, and all things digital and social. In Spring 2013, I completed a Sabbatical in Digital Marketing and Social Media with the intent of creating this course. I hope you’ll join me this Fall in BUS 152!
Click here to register for Fall 2014!
The Student Learning Outcome for BUS 152 is:
Students will be able to create a social media strategy and tactics that drive engagement in both the primary and secondary social networks.