Project Ethos is coming to San Diego
The culture, art, music and fashion collaboration called Project Ethos returns to San Diego at 8 p.m. on Sept. 15. A year ago this artistic event took over San Diego’s premiere nightclub FLUXX and this year they’re back at The House of Blues.
Project Ethos is a grass roots effort to expose audiences to break through artists in fashion, music, and art, according to the website for project ethos.
On the fashion side, Project Ethos features fashion industry heavy hitters eager to see the fresh new talent. Golnessa Armanara and Cindy Avar were recruited for Bravo’s “Fashion Show” after producers of the show saw their designs on the Project Ethos runway.
Models for the designs strut down the runway to some of music’s breakthrough artists, merging a fashion show and live concert into a visual and auditory celebration of art.
On the music end, Project Ethos debuted Bruno Mars, Colbie Caillat, One Republic, and LMFAO before they were famous. According to their website, this year’s lineup will include seven new artists including Joseph Topacio, David Ross and Eric Wixon, who will all be competing for the ultimate prize to play at LA Fashion Week 2012.
The first three years of San Diego Project Ethos events featured rap and electro beats. This year, organizers said they will be showcasing three of the city’s break through indie bands following the trend to support San Diego’s low-key roots.
The final element is art. Project Ethos has exhibited over 200 artists raking in thousands of dollars in artwork sales. World-renowned British Street artist D Face debuted at Project Ethos, and a piece by Justin Mentall went for $3,000 last year, according to the project’s website.
Project Ethos starts at the House of Blues with a red carpet showing followed by a concert. The art exhibition and vendors will be open through the night. The white runway fashion show begins at 10p.m. Tickets are on sale now for $15, at the door or online at wantickets.com/Events/93061/Project-Ethos-San-Diego/.