Curriculum Vitae

 

Ernst E. Schultze

414 Bay Berry Place

Encinitas CA 92024

858-699-6844

 

Education

  

San Diego State University                                                                       San Diego California

Master of Arts                                                                                                                         1975

* Emphasis in Ethnomethodology

 

Wesleyan University at Nebraska                                                                  Lincoln Nebraska

Bachelor of Science                                                                                                             1971

* Emphasis in Psychology.

* Minor in Sociology.

 

Cal Western School of Law                                        San Diego California

                                                                                                                                   1973

Teaching and Research Experience

  

Palomar College                                                                                      San Marcos California

Adjunct Professor                                                                                      Fall 2003 to Present

• Introduction to Business Law
• Advanced Business Law
• Human Resource Management
• Labor Relations

 

National University                                                                                     San Diego California

Adjunct Professor                                                                             February 2003 to Present

• Fundamentals of Marketing
• Consumer Behavior (620 graduate level)
• Fundamentals of Marketing
• Marketing Management (602 graduate level)
• Public Relations

 

Courses & Seminars Conducted

  

Various Teaching Experience                                                                                                                                                                                                                                                                                                                                                                                                                           

1973

Taught as substitute - Political Sociology for Dr. Robert Buck at San Diego State University as a Graduate Student- one semester.

Taught Seminar on Third World under Dr. Robert Buck

Taught Seminar on Ethnomethodology for Dr. David Preston also at San Diego State University

1982

Taught Adult course on Management MiraMar College

1985-1994

Taught Membership  Seminar for the American Marketing Association on Strategic Marketing Planning

Given numerous presentations and seminars to – on behalf of clients while owner of Schultze & Wilson Marketing Communications

2001

Seminar on Marketing High-Tech Products to company owners at the Technology Incubator at the San Diego Community College

 

 

Publications

  

Publications                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      

Written many feature stories, Press releases

Published book: "Carry That Weight"

Published "Marketing is Better Than Sales" San Diego Daily Transcript

 

Private Sector Experience

  

Contract Consultant                                                                                   San Diego California

Marketing Consultant & Manager                                         January 1992 to January 2003

PTSC Microprocessors/Wireless IP  San Diego CA                      Present

Director Marketing Communications                 contract

^·          Drive product branding , liaison to product managers, drive new IP launch PTSCtechnology^TM

• Planning & strategy, promotional, Internet and other communications activity
• Product PR and literature development and production
• Engineering liaison, project development and implementation, trade shows
• Direct the marketing communications team
• Coordinate PR, agency liaison
• White Paper research
• Trade show decision

 

Conexant Systems Inc.   (Formerly Rockwell)   San Diego, CA

Marketing Communications Manager, Digital Infotainment Division              contract

• Planning & strategy, promotional, Internet and other communications activity
• Product PR and literature development and production
• Engineering liaison, project development and implementation, trade shows
• Drive product branding , liaison to product managers, drive new product launch (CN9414 cable modem chip and chipset)
• Direct the marketing communications team, DID
• Coordinate division PR, agency liaison
• White Paper research and write
• Trade show decision, logistics and coordination
• Launch cable modem (broadband technologies) products
• Launch Satellite chipset products

 

Belstar Systems       San Diego CA         

LMDS (Broadband Wireless Access) startup, now Galleon Wireless

Marketing development                                        Consulting basis           

·         Web Site/Internet develop

·         Marketing strategy, research & program development

·         Business plan development Point to Multipoint, Internet, voice, data

 

ICS Advent        San Diego CA

Computing Applications Ebusiness

Public Relations  development                            Contract

• ·           Publicity and Marketing Department development

 

 

IWC Technology    Carlsbad/Oceanside, CA  

Senior Vice President Marketing        1994-1998

·         Development of corporate marketing strategy and implementation.

·         Develop all sales material, writing press releases, white papers, sales strategy, market strategy.

·         Budget preparation and responsibility, manage and delegation to staff.

·         Making major revenue a reality for the company, major client sales/presentations.

·         Internet marketing, development of site and content. Developed on-line product support.

·         Hands-on literacy in technology, networking, hardware.

·         Use of advanced multimedia software and hardware environments.

·         Microsoft Office, Word, Excel, Mail, Presentation Software, Access, NT 4, Netscape.

 

Schultze & Wilson Marketing Communications   San Diego, CA.

President/CEO 1985-1993

• Marketing and staff management and program development skills resulted in building one of the largest marketing communications agencies in San Diego within five years (San Diego Business Journal-April 3, 1988).  Overall responsibility for all personnel and company action. Accounts included professional and corporate clients throughout Southern California.

Specific executive management responsibilities included:

·         Manage staff.

·         Developed client marketing communications plans, interview, write stories, place.

·         Making major presentations to potential clients.

·         Setting company goals and objectives.

·         Researching client needs. Designing strategic plans and presenting plans to client.

·         Communication with corporate decision-makers. Develop public relations strategies.

·         Developing P&L performance projections, budget analysis and  cost analysis.

 

The Gable Agency, Public Relations Agency, San Diego CA.

Account Executive, Marketing Strategist 1984 -1985

·         New business development, marketing and public relations planning, writing articles and place in  target media.

 

 

AWARDS

  

Who's Who of the World, 1997

Who's Who in Media and Communications, 1997

Who's Who in Finance and Industry,  1997

Who's Who in Finance and Industry,  1991/1992.

Who's Who of the West,  1989.

Who's Who in California,  1990 and 1991.

Directory of Distinguished Leaders of the World, 1991. 

American Biographical Institute,  Research Board of Advisors honorary appointment.

American Management Association, President local chapter.

Outstanding Achievement in Management award.

 

 References

  

Will be furnished on request