Academic Technology Resources Center

Use of Copyrighted Material

Copyright Symbol

Usage of Images and other copyrighted material on Palomar.edu websites is subject to Palomar College’s copyright policy and the US Copyright Office’s Title 17. That said, before using an image or other material that complies with Palomar College’s Access and Use Guidelines, the user should ask: Continue reading “Use of Copyrighted Material”

RGB-HEX-CMYK: Color Modes Primer

Color Wheel

Why the Letters and Numbers? Have you ever wondered what the acronyms RGB, CMYK, and HEX stand for? Why these color models exist? And, what do those numbers mean? Likely the answer is, “not really.” But when it comes to preparing images for display or reproduction, a basic awareness of the differences can save time and frustration […]

The post RGB-HEX-CMYK: Color Modes Primer appeared first on Kelly Helming.

Branding: What is it and Why Does it Matter?

Palomar College Logo

According to Ghodeswar and Lane “A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding […]

The post Branding: What is it and Why Does it Matter? appeared first on Kelly Helming.

Basic PowerPoint Animation Basics

Microsoft PowerPoint Icon

A PowerPoint slide-deck is a speaker’s aid, used as a backdrop to the presenter, and as such should not often be the focus of audience attention. (After all, if you’re at a Broadway show and your focus is on the flats, I’d guess it is not a very compelling play.) But at times it is important to focus the eyes of your audience on the slide, or even on a particular portion of the slide. That’s when it is time for an Animation. Continue reading “Basic PowerPoint Animation Basics”

Palomar Streaming Video and Chrome

Chrome icon

Users of Google’s Chrome browser who are trying to play back videos from Palomar’s streaming video system are in for a treat… and by treat I mean an error message indicating that Silverlight is not installed. Diligent users go load up the newest version of Silverlight, only to be told that Silverlight is not installed. Continue reading “Palomar Streaming Video and Chrome”