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Branding: What is it and Why Does it Matter?

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According to Ghodeswar and Lane “A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding […]

The post Branding: What is it and Why Does it Matter? appeared first on Kelly Helming.