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Category: Web Design

Use of Copyrighted Material

Usage of Images and other copyrighted material on Palomar.edu websites is subject to Palomar College’s copyright policy and the US Copyright Office’s Title 17. In addition, the following Palomar board policies contain institutional specifics: BP 3710 Securing of Copyright; BP 3715 Intellectual Property; and BP 3720 Computer and Network Use. That said, before using an image or other material that complies with Palomar College’s Access and Use Guidelines, the user should ask: Read more…

RGB-HEX-CMYK: Color Modes Primer

Color Wheel

Why the Letters and Numbers? Have you ever wondered what the acronyms RGB, CMYK, and HEX stand for? Why these color models exist? And, what do those numbers mean? Likely the answer is, “not really.” But when it comes to preparing images for display or reproduction, a basic awareness of the differences can save time and frustration […]

The post RGB-HEX-CMYK: Color Modes Primer appeared first on Kelly Helming.

Branding: What is it and Why Does it Matter?

Palomar College Logo

According to Ghodeswar and Lane “A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty and various branding […]

The post Branding: What is it and Why Does it Matter? appeared first on Kelly Helming.