If you take Marketing (BUS 155), you’ll study the role and functions of marketing in the creation and launch of new products and services. Once completed, you will have a solid understanding of marketing policies and practices, how new products and services are launched, and how integrated marketing communications work to effectively deliver a unified marketing message.
The Student Learning Outcome for BUS 155 is:
Analyze market issues and opportunities and work effectively in teams to create a solution and plan. The plan will involve synthesizing original, creative strategies regarding segmentation, targeting, positioning, product, price, place, and promotion.