BUS 155 – Marketing

Kerin_5theditionIf you take Marketing (BUS 155), you’ll study the role and functions of marketing in the creation and launch of new products and services. Once completed, you will have a solid understanding of marketing policies and practices, how new products and services are launched, and how integrated marketing communications work to effectively deliver a unified marketing message.


The Student Learning Outcome for BUS 155 is:

Analyze market issues and opportunities and work effectively in teams to create a solution and plan.  The plan will involve synthesizing original, creative strategies regarding segmentation, targeting, positioning, product, price, place, and promotion.

2 responses to “BUS 155 – Marketing

  1. Pingback: Infographic and Content for BUS 125 Class | Mary Cassoni's Site

  2. I think my friend did this course.

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